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Visual identity design

Custom visual identities for brands that want to be recognized.

We create consistent visual systems that express your brand's personality and keep the same language across every touchpoint.

Plan my identity I only need a logo

Abstract example · choose a direction

Sober direction: few colors, restrained shapes and neutral typography. The same system applies to every format; consistency is what keeps a brand recognizable.

Brand system

Consistency to communicate better across every channel.

A visual identity organizes the brand's choices so that every piece looks like it belongs to the same company.

01 · IDENTITY

Logo and signatures

An identification base suited to the planned formats and contexts.

Billions horizontal signature
Billions vertical signature
Billions symbol
Billions' own signatures: horizontal, vertical and symbol.
02 · LANGUAGE

Colors, type and elements

Visual decisions that express personality and make communication recognizable.

HeadlineBody textCaption and detail
Colors, type scale and a graphic element derived from the symbol.
03 · CONSISTENCY

Application guidelines

Guidance to keep legibility, unity and quality in everyday use.

Illustration of an application rule: clear space around the logo.
How it works

From strategy to visual system.

The process considers timing, audience and touchpoints before making any aesthetic choices.

  1. Stage 01

    Immersion

    We research the business, audience, competitors and goals.

  2. Stage 02

    Visual direction

    We organize the concepts that could represent the brand.

  3. Stage 03

    Building the system

    We develop the logo, colors, typography, elements and applications.

  4. Stage 04

    Documentation and delivery

    We document the approved rules and organize the files.

Possible deliverables

A package defined for your company's reality.

Materials are selected according to the channels the brand actually uses.

Brand

  • Primary logo, versions and signatures
  • Color palette and typographic system
  • Graphic elements and image direction

Application and delivery

  • The company's priority applications
  • Visual identity manual or guide
  • Organized final files
Curitiba and all of Brazil

A close process, even when the project is remote.

Billions Creative serves companies in Curitiba and develops projects for other regions through online meetings, presentations and approvals.

Frequently asked questions

What to consider.

The price depends on strategic depth, applications, documentation and complexity. The quote is presented with a defined scope.

Yes. We assess whether the existing logo can be integrated into the new system or whether the brand would benefit from a redesign.

Yes. Repositioning and modernization projects can involve a diagnosis, a review of the identity and a reorganization of touchpoints.

Your brand can look as consistent as the work you deliver.

Tell us where your company stands and receive a suitable proposal.

Request a quote