Strategic branding for brands that want to be understood and chosen.
We organize positioning, value proposition, personality and voice so your company communicates coherently and is perceived the way it intends.
A strong brand doesn't start with a drawing.
Before choosing colors or creating a logo, you need to understand what perception the company wants to build, who it exists for and how it plans to differ from similar alternatives.
- 01 · Positioning
A recognizable territory
We define the space the brand intends to occupy and which attributes need to show up consistently.
- 02 · Message
A proposition people can grasp
We organize differentiators, promise, arguments and language so the company's value is easier to see.
- 03 · Expression
A coherent direction
We translate strategy into principles that can guide visual identity, content, website and other touchpoints.
Strategy takes shape in a system.
The direction defined in branding guides the symbol, colors, typography and applications. This is Billions' own system.
System typography: SF Pro and Helvetica Neue.
- Black#000000
- Charcoal#1D1D1F
- Light gray#F5F5F7
- White#FFFFFF
- Mint#00D959
- Green#50EC83
- Lime#8AFF00
- Yellow#FFD500
- Cyan#00FCFF
- Magenta#FC00FF
Billions Creative's own identity, shown as an example of how a brand system is organized. It is not a client project.
Moments when a company needs to revisit its direction.
Branding is especially useful when the business has changed, grown, or realized that its communication no longer reflects the value it delivers.
From research to brand direction.
The depth of the research and the deliverables depend on the company's stage, the people involved and the touchpoints that will need to be reorganized.
Stage 01
Business immersion
We learn about history, offer, audience, goals, context and current perceptions.
Stage 02
Analysis and definition
We organize challenges, opportunities, differentiators and the desired territory.
Stage 03
Brand platform
We structure positioning, value proposition, personality and the communication principles included in the scope.
Stage 04
Direction and rollout
We connect the strategy to the next decisions on identity, content, website or campaign.
A project defined by the decisions the brand needs to make.
The proposal specifies which documents, workshops and applications will be delivered. Not every project needs the same level of depth.
Diagnosis and positioning
- Diagnosis of the current landscape
- Definition of priority audiences
- Positioning and value proposition
Personality and voice
- Brand personality and attributes
- Voice and language guidelines
- Offer or message architecture
Direction and rollout
- Conceptual direction for visual identity
- Rollout plan across channels
Local strategy with a process that works at a distance.
Billions Creative serves companies in Curitiba and leads brand projects for other regions of Brazil. Interviews, presentations, decisions and approvals can all take place online.
Before starting a branding project.
Branding is the strategic management of a brand. The work organizes positioning, messages, experiences and forms of expression to build a coherent perception over time.
It depends on the scope you hire. Strategy, logo and visual identity can be part of one integrated project or be carried out in clearly defined stages.
The investment varies with research, number of interviews, business complexity, deliverables and team involvement. The proposal sets out the scope before work begins.
Yes. Rebranding can revisit positioning, language, identity and touchpoints when the current brand no longer keeps pace with the company.
No. Smaller companies also need clarity to choose an audience, organize their differentiators and communicate consistently. The depth should match the stage of the business.
Yes. The process can be run digitally for companies across Brazil.
A coherent brand starts with clear decisions.
Tell us where your company stands so we can work out whether the next step is branding, visual identity or logo design.