/* =========================================================================
   Billions — Marketing digital (direção de arte própria)
   Conceito: "Da marca ao canal."  O objetivo define quais canais trabalham
   juntos (mapa de sinais, sem números); o processo é uma rota que se acende
   etapa por etapa (prefixo mk-). Exemplo ilustrativo, sem resultados.
   ========================================================================= */

/* ---------- Hero: texto e uma linha de sinal, discreta ---------- */
.hero.sv-hero.mk-hero { padding-bottom: 96px; }
.mk-signal { position: relative; z-index: 2; display: flex; align-items: center; justify-content: space-between; width: min(560px, 76vw); height: 12px; margin: 56px auto 0; }
.mk-signal::before { content: ""; position: absolute; left: 0; right: 0; top: 50%; height: 1px; background: rgba(255,255,255,.28); }
.mk-signal i { position: relative; width: 9px; height: 9px; border: 1px solid rgba(255,255,255,.7); border-radius: 50%; background: #000; }
.mk-signal i:last-of-type { background: var(--c-mint-dark-bg); border-color: var(--c-mint-dark-bg); }
.mk-signal b { position: absolute; left: 0; top: 2px; width: 8px; height: 8px; border-radius: 50%; background: var(--c-mint-dark-bg); box-shadow: 0 0 14px rgba(0,217,89,.9); animation: mkTravel 5s var(--ease) infinite; }
@keyframes mkTravel { 0% { left: 0; opacity: 0; } 10% { opacity: 1; } 85% { opacity: 1; } 100% { left: calc(100% - 8px); opacity: 0; } }

/* ---------- Visão integrada: o objetivo acende os canais ---------- */
.section.mk-vision { background: #fff; color: var(--c-ink); }
.mk-vision h2, .mk-vision h3 { color: var(--c-ink); }
.mk-vision .section-head { max-width: 760px; margin-bottom: 64px; }
.mk-vision p, .mk-vision .kicker { color: var(--c-gray); }
.mk-map { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); column-gap: 72px; align-items: center; }
.mk-brand-label { display: block; margin-bottom: 16px; font-size: 12px; font-weight: 590; letter-spacing: .06em; text-transform: uppercase; color: var(--c-gray); }
.mk-goals { display: grid; gap: 8px; }
.mk-goals button { display: flex; align-items: center; min-height: 64px; padding: 0 22px; border: 1px solid var(--c-hairline); border-radius: var(--radius-m); background: #fff; font: 600 clamp(18px, 1.8vw, 24px)/1.1 var(--font-display); letter-spacing: -.02em; text-align: left; color: var(--c-ink); cursor: default; transition: background-color .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease); }
.mk-map.is-live .mk-goals button { cursor: pointer; }
.mk-map.is-live .mk-goals button:hover { border-color: var(--c-ink); }
.mk-goals button[aria-pressed="true"] { background: var(--c-ink); border-color: var(--c-ink); color: #fff; }
.mk-goals button:focus-visible { outline: 2px solid var(--c-ink); outline-offset: 3px; }
.mk-brand-note { margin-top: 18px; font-size: 14px; }
.mk-channels { position: relative; list-style: none; display: grid; row-gap: 6px; padding-left: 44px; }
.mk-channels::before { content: ""; position: absolute; left: 12px; top: 28px; bottom: 28px; width: 1px; background: var(--c-hairline); }
.mk-ch { position: relative; display: block; padding: 14px 18px; border-radius: var(--radius-m); opacity: .42; transition: opacity .5s var(--ease), background-color .5s var(--ease); }
.mk-ch::before { content: ""; position: absolute; left: -32px; top: 50%; width: 20px; height: 1px; background: var(--c-hairline); transition: background-color .5s var(--ease); }
.mk-ch::after { content: ""; position: absolute; left: -36px; top: calc(50% - 4px); width: 9px; height: 9px; border-radius: 50%; background: #fff; border: 1px solid #c7c7cc; transition: background-color .5s var(--ease), border-color .5s var(--ease), box-shadow .5s var(--ease); }
.mk-ch h3 { font-size: clamp(22px, 2.2vw, 30px); line-height: 1.1; letter-spacing: -.025em; }
.mk-ch p { margin-top: 4px; font-size: 15px; max-width: 28em; }
.mk-ch-pulse { position: absolute; left: -32px; top: calc(50% - 3px); width: 7px; height: 7px; border-radius: 50%; background: var(--c-mint-dark-bg); opacity: 0; }
.mk-map[data-goal="found"] .mk-ch[data-ch="site"], .mk-map[data-goal="found"] .mk-ch[data-ch="conteudo"], .mk-map[data-goal="found"] .mk-ch[data-ch="busca"],
.mk-map[data-goal="leads"] .mk-ch[data-ch="site"], .mk-map[data-goal="leads"] .mk-ch[data-ch="campanhas"], .mk-map[data-goal="leads"] .mk-ch[data-ch="redes"],
.mk-map[data-goal="brand"] .mk-ch[data-ch="site"], .mk-map[data-goal="brand"] .mk-ch[data-ch="conteudo"], .mk-map[data-goal="brand"] .mk-ch[data-ch="redes"] { opacity: 1; background: var(--c-surface-alt); }
.mk-map[data-goal="found"] .mk-ch[data-ch="site"]::before, .mk-map[data-goal="found"] .mk-ch[data-ch="conteudo"]::before, .mk-map[data-goal="found"] .mk-ch[data-ch="busca"]::before,
.mk-map[data-goal="leads"] .mk-ch[data-ch="site"]::before, .mk-map[data-goal="leads"] .mk-ch[data-ch="campanhas"]::before, .mk-map[data-goal="leads"] .mk-ch[data-ch="redes"]::before,
.mk-map[data-goal="brand"] .mk-ch[data-ch="site"]::before, .mk-map[data-goal="brand"] .mk-ch[data-ch="conteudo"]::before, .mk-map[data-goal="brand"] .mk-ch[data-ch="redes"]::before { background: var(--c-ink); }
.mk-map[data-goal="found"] .mk-ch[data-ch="site"]::after, .mk-map[data-goal="found"] .mk-ch[data-ch="conteudo"]::after, .mk-map[data-goal="found"] .mk-ch[data-ch="busca"]::after,
.mk-map[data-goal="leads"] .mk-ch[data-ch="site"]::after, .mk-map[data-goal="leads"] .mk-ch[data-ch="campanhas"]::after, .mk-map[data-goal="leads"] .mk-ch[data-ch="redes"]::after,
.mk-map[data-goal="brand"] .mk-ch[data-ch="site"]::after, .mk-map[data-goal="brand"] .mk-ch[data-ch="conteudo"]::after, .mk-map[data-goal="brand"] .mk-ch[data-ch="redes"]::after { background: var(--c-mint-dark-bg); border-color: var(--c-mint-dark-bg); box-shadow: 0 0 0 4px rgba(0,217,89,.2); }
.mk-foot { margin-top: 32px; max-width: none; font-size: 13px; }
.mk-cycle { display: grid; grid-template-columns: repeat(3, 1fr); column-gap: 32px; margin-top: 88px; list-style: none; }
.mk-cycle li { padding-top: 24px; border-top: 1px solid var(--c-ink); }
.mk-tag { display: block; margin-bottom: 14px; font-size: 12px; font-weight: 590; letter-spacing: .06em; text-transform: uppercase; color: var(--c-gray); }
.mk-cycle h3 { font-size: clamp(22px, 2.2vw, 30px); line-height: 1.12; letter-spacing: -.025em; }
.mk-cycle p { margin-top: 10px; max-width: 22em; font-size: 16px; }

/* ---------- Processo: uma rota que se acende ---------- */
.section.mk-process { background: var(--c-surface-dark); }
.mk-process-head { max-width: 720px; margin-bottom: 88px; }
.mk-process-head p { margin-top: 16px; }
.mk-route { --p: 1; position: relative; display: grid; grid-template-columns: repeat(4, 1fr); column-gap: 32px; list-style: none; }
.mk-route::before, .mk-route::after { content: ""; position: absolute; left: 0; right: 0; top: 7px; height: 2px; background: rgba(255,255,255,.18); }
.mk-route::after { background: var(--c-mint-dark-bg); transform-origin: left center; transform: scaleX(var(--p)); }
.mk-stop { position: relative; padding-top: 44px; }
.mk-pin { position: absolute; left: 0; top: 0; width: 16px; height: 16px; border: 2px solid rgba(255,255,255,.5); border-radius: 50%; background: #000; transition: background-color .4s var(--ease), border-color .4s var(--ease), box-shadow .4s var(--ease); }
.mk-stop.is-on .mk-pin { background: var(--c-mint-dark-bg); border-color: var(--c-mint-dark-bg); box-shadow: 0 0 0 6px rgba(0,217,89,.22); }
.mk-stop-tag { margin-bottom: 10px; font-size: 12px; font-weight: 590; letter-spacing: .06em; text-transform: uppercase; }
.mk-stop h3 { margin-bottom: 12px; font-size: clamp(24px, 2.4vw, 34px); line-height: 1.1; letter-spacing: -.02em; }
.mk-stop p:not(.mk-stop-tag) { max-width: 18em; }
.mk-route.is-live .mk-stop { opacity: .4; transition: opacity .5s var(--ease); } .mk-route.is-live .mk-stop.is-on { opacity: 1; }

/* ---------- Tablet / mobile ---------- */
@media (max-width: 900px) {
  .mk-map { grid-template-columns: 1fr; row-gap: 40px; }
  .mk-vision .section-head { margin-bottom: 40px; }
  .mk-cycle { grid-template-columns: 1fr; row-gap: 32px; margin-top: 56px; }
  .mk-process-head { margin-bottom: 48px; }
  .mk-route { grid-template-columns: 1fr; row-gap: 36px; padding-left: 36px; }
  .mk-route::before, .mk-route::after { left: 7px; right: auto; top: 8px; bottom: 8px; width: 2px; height: auto; }
  .mk-route::after { transform-origin: top center; transform: scaleY(var(--p)); }
  .mk-stop { padding-top: 0; } .mk-pin { left: -36px; top: 4px; }
}
@media (max-width: 760px) {
  .hero.sv-hero.mk-hero { padding-bottom: 72px; } .mk-signal { margin-top: 40px; }
  .mk-channels { padding-left: 36px; } .mk-ch { padding: 12px 14px; }
  .mk-goals button { min-height: 56px; }
}
@media (prefers-reduced-motion: reduce) { .mk-signal b { animation: none; left: 50%; opacity: 1; } }
/* sinal que viaja do tronco até o canal aceso (só com JS) */
.mk-ch.is-lit .mk-ch-pulse { animation: mkPing 2.4s var(--ease) infinite; }
@keyframes mkPing { 0% { transform: translateX(-26px); opacity: 0; } 25% { opacity: 1; } 100% { transform: translateX(18px); opacity: 0; } }
@media (prefers-reduced-motion: reduce) { .mk-ch.is-lit .mk-ch-pulse { animation: none; } }